Dear  Homeowner,

Yes, the tide has turned and the strong seller’s market has softened. Buyers still exist – there’s just fewer of them. Selling your home is quite feasible, if not likely. Now, it’s just more competitive. Whether you’re selling your home yourself or through an assisted listing system – the key to your successful sale is a solid foundation in addressing the following primary concerns:

* Exposure
* Pricing
* Availability   

(and addressing each of these items aggressively and competitively)

Exposure:  The more exposure a property receives the more buyers there will be that fit the property, who will pay an acceptable price and who have the financing or finances to make the purchase. Exposure or advertising falls into a number of categories – newspaper, websites, roadside, TV, and Magazines. A comprehensive and aggressive marketing approach drastically increases the number of qualified responses thereby encouraging a rewarding price in a timely fashion.

Pricing:  Don’t give it away and don’t make it linger and devalue. A detailed valuation from the point of placing the property on the market all the way through the negotiations of inspection and repair requests requires a delicate balance of past, current and future market considerations. How many days has your home been on the market? What are your needs for the timing of its sale? What is the pricing and number of homes for sale now that are comparable to your home? The answers to these questions, determines how buyers are responding to your property.

Availability: The more qualified buyers who view your home, the better the chance you’ll have in receiving an acceptable offer in the quickest  timeframe. Using the nearly 1200 real estate agents working in the Gainesville/Alachua County area, coupled with a full-time listing agent who fully understands the meaning of responsiveness and service, the availability of your home for viewing is maximized. With dynamic marketing, accessibility and responsiveness to inquiries, the selling process proceeds quickly. The interruption to your lives with the showing of your home to potential buyers can easily be done while you’re at work by the many agents in the system -- minimizing your life’s disruption while maximizing your opportunities in customers. And in all cases you gain the benefit of using a 3rd party as an escort of all prospects while they view your home. If you would like improvement on any of these areas or all 3, I’d be very interested in working for you.

Call me, Marion Mark, REALTOR®, with Coldwell Banker/MM Parrish Realtors®, Monday through Sunday at (352) 317-7517.